For the third year, Pure Tasmania is proud to be naming rights partner of the Mark Webber Pure Tasmania Challenge. The attributes of this international event closely reflect the very essence of the Pure Tasmania brand - quality and inspirational experiences.
Pure Tasmania brings you Tasmania's essential experiences and finest accommodation at iconic destinations. Enjoy perfect reflections on a Gordon River cruise; the sounds of a West Coast steam train journey; footprints along the perfect crescent of Wineglass Bay; the alpine wonderland of Cradle Mountain; and the style of an Art Hotel on Hobart's waterfront.
The Henry Jones Art Hotel is Australia's first and only dedicated Art Hotel. Award winning architects have sensitively transformed a row of historic warehouses (the former IXL jam factory) into an enthralling and luxurious first class experience on the edge of Hobart's waterfront. The hotel is a fusion of art, heritage, technology and tradition. The combination of this incredible property, its adjoining facilities and a team of staff dedicating their best efforts to deliver truly personalised and professional service will exceed even the highest expectations. Winner of Australian Tourism Awards for Best New Tourism Development (2005) and Unique Accommodation (2006).
Cradle Mountain Chateau is the perfect place to base your Cradle Mountain experience, with 60 beautifully appointed rooms featuring their own private decks. Sample Tasmania's premier food and wine in the two restaurants and bar on-site. Adjacent to the Chateau is The Wilderness Gallery, Tasmania's unique purpose-built showcase for environmental photography.
Set on the Esplanade of a quaint West Coast fishing port, Strahan Village echoes the region's rich heritage in its architecture and provides a warm, comfortable haven. Accommodation includes cottages (some with spas), suites and terrace accommodation. Strahan is a comfortable day's drive from Hobart or Launceston and is the base for a wide selection of activities, including Pure Tasmania's signature experiences Gordon River Cruises, the West Coast Wilderness Railway, Piners and Miners.
Midway up Tasmania's stunning East Coast, Freycinet Lodge lies on the 42nd degree latitude line, experiencing a climate similar to southern France. The area enjoys more than 300 days of sunshine every year, and is famous for its local wineries, fresh farm produce and freshly caught seafood. Freycinet Lodge successfully integrates superb accommodation with the natural environment and offers a range of excursion options including our signature day experience Wineglass to Wine Glass. Cabins range from two-room family cabins to spa suites. Freycinet is a pleasant two and a half hours drive south of Launceston, or north of Hobart, on the East Coast.
In Hobart, Wrest Point is your centre for accommodation and entertainment. With four restaurants, five bars, live music every night, and a boutique casino, Wrest Point has something for everyone. Wrest Point's iconic tower has represented accommodation excellence for more than 30 years. A range of accommodation includes five-star Premier Suites and 4½ star executive suites, all with sweeping views.
At Country Club Tasmania in Launceston enjoy world-class food and wine, golf, horse riding, tennis and a range of other activities. This classic country club, surrounded by natural bush, lakes and a championship 18-hole golf course, is just five minutes from Launceston.
Tasmania is an island of Inspiration.
You'll be inspired by not only vast World Heritage wilderness and Tasmania's unique wildlife, but also by the pristine beaches, sumptuous food and revered cool-climate wines.
Tasmania might be one of the great eco destinations in the world - a leader in nature-based tourism and, not surprisingly, the chosen destination for the Challenge - but even if you're not taking part in Webber's adventure you'll find plenty to do in Tasmania.
Tasmania is also an island of surprises and in this land of mountains and forests and mountainous piles of the freshest seafood your experiences might only be limited by your imagination. But then, the locals in the small and vibrant communities sprinkled across the island might also help you discover.
Find the real Tasmania through your own adventure. Tasmania: it's not just what you do but where you do it that counts.
Find out more about this inspiring island at www.discovertasmania.com.
Telstra are Australia's leading telecommunications and information services company, with one of the best known brands in the country. They offer a full range of services and compete in all telecommunications markets throughout Australia, providing more than 9.6 million Australian fixed line and more than 9.3 million mobile services, including 3.3 million 3G services.
Telstra's main activities include the provision of:
- basic access services to most homes and businesses in Australia
- local and long distance telephone calls in Australia and international calls to and from Australia
- mobile telecommunications services
- broadband access and content
- a comprehensive range of data and Internet services (including through Telstra BigPond®, Australia's leading Internet service provider)
- management of business customers' IT and/or telecommunications services
- wholesale services to other carriers, carriage service providers and ISPs
- advertising, search and information services (through Sensis, Australia's leading directory and search company)
- cable distribution services for FOXTEL's® cable subscription television services.
One of Telstra's major strengths in providing integrated telecommunications services is their vast geographical coverage through both their fixed and mobile network infrastructure.
This network and systems infrastructure underpins the carriage and termination of the majority of Australia's domestic and international voice and data telephony traffic.
Today's lifestyle calls for clothing that is comfortable, breathable, machine-washable and stretches naturally. Driza-Bone Activ has answered this call with a world-class range made from 100% Australian merino wool, which offers exceptional performance while looking great. With incredible moisture control, these garments are suitable for active pursuits in a range of conditions.
The Driza-Bone® Activ clothing range provides stylish LIGHT, MID and EXTRA layers designed to be worn close to the bone, keeping you dry from the inside out.
Whether you're in high-performance competition or simply relaxing, Driza-Bone Activ is the answer.
Driza-Bone Activ; a natural partnership with 100% Australian Merino wool, made for performance and comfort.
When Giant introduced their dual suspension Anthem to the XC market 2 years ago, they set a benchmark for how cross country full suspension should perform; plush, active and bottomless on the descents yet provide uncompromised efficiency on the climbs and flat. For 08' the Anthem 2 sets a new benchmark bringing all this performance to a previously unattainable price point. Product highlights; Maestro 3.5" travel, Rockshox Recon Race solo air fork with PopLoc, Fox Float R rear shock, Shimano Deore/LX drivetrain and hydraulic disc brakes finished off with Mavic, Michelin and Raceface.
Lygon Cycles 119 Lygon Street, Brunswick East Melbourne, Australia (cnr Edward St & Lygon St) ph: 9387 0412
Monday to Friday: 9am - 5:45pm
Thursday:
9am - 7pm
Saturday:
10am - 4pm
Sunday: Ride Day!
With branches located throughout the Asia Pacific region including Australia, New Zealand, India, Thailand and the Philippines and an extensive location network throughout the world, Europcar is one of the world's largest car rental companies and continues to grow, with new locations and new regional franchises opening regularly. Their extensive car hire branch network - including major airports and cities throughout Australia - makes it easy to find a convenient location near you.
The Casdade Brewery is set in the foothill of Mt Wellington in Hobart. It's a beautiful place to brew beer and they have a great history of using pure ingredients, so it was only natural that they created Cascade Green.
Cascade Green has been 100% carbon offset. From the moment they source the hops from the lush Tasmanian wilderness, through to when you place your empty bottle into the recycling bin, every single carbon emission has been accounted for.
They only use local Tasmanian ingredients and offset the transport associated with these. Bio-degradable vegetable oil based inks are used for the packaging, and the carton is 100% recyclable.
Having said all that, beer is nothing less than the most important refreshment on earth and, whether it's green or not, it should taste great.
There was no way they were going to compromise on that. Hops, malt and with barley all grown in the pristine Tasmanian wilderness, Cascade Green is a full-flavoured, preservative free, low carb, refreshing lager.
More than just a vineyard...
If you are looking for the epitome of cool climate food and wine experiences, your search is over... Just 15 minutes drive from the Hobart waterfront puts you on the doorstep of Meadowbank's multi award-winning restaurant, cellar door and function centre.
Surrounded by a sea of vines, and overlooking the spectacular Coal River Valley, you will find yourself immersed in Tasmania's wine country and all the sensory treats it has to offer
It took one person to stand up, find a new way, and re-imagine the outdoors.
KEEN began with a moment of pure vision. They stood up for hybrid products. They stood up for rethinking their own assumptions. They stood up for treating the outdoor crowd like a community, and inviting everyone.
Keen are committed to innovation in all things, to finding new solutions to old problems. They believe that sometimes the best thing you can do is the thing that's never been done before.
KEEN stands for a new kind of business model: as responsible as they are profitable, and committed to doing good with the resources they have. Above all, they stand for turning ideals into actions.
The KEEN Foundation was created with this in mind. They partner with environmental, conservation and social organisations, particularly those interested in connecting people with the outdoors. It's their way of starting small and making a difference, of taking an individual impulse and creating a community around it. Create, play and care. It's a way of life.
They call it HybridLife.
Download the Ridgeline Tech sheet (PDF 255kb)
Caltex Australia Limited is the largest refiner and marketer of petroleum products in Australia with operations in all states and territories.
The Caltex vision is to be the Australian oil refining and marketing company most admired for its people, partnership and performance. In the intensely competitive petroleum products market in Australia, Caltex has achieved the leading position in market share for transport fuels and is the number one convenience store operator through the national Star Mart and Star Shop network.
There are about 3,000 Caltex employees across Australia working in refineries, distribution terminals, service stations and offices. They support operations whose success demands the highest standards of social, economic and environmental responsibility to achieve the safe, reliable and secure supply of fuel to the Australian community.
Total Care Logistics is a privately owned Australian company founded in 1992 with operations in Melbourne, Sydney, Brisbane, Adelaide, Perth, Devonport, Launceston and Hobart.
The company expanded its services by merging with Basslink Logistics in 2007. This has now allowed Total Care Logistics to offer a vast range of services including Import and Export for Airfreight and Seafreight consignments for both FCL and LCL, Customs and AQIS brokerage, Tariff Information and Advice, Interstate Linehaul, Wharf Cartage including Sideloaders, Warehousing and Distribution including pick and pack, Car Carrying throughout Australia and Overseas, Ships Agency and Husbandry, and General Cartage including over size project loads.
Their growth objectives have continually been exceeded by their high levels of customer service and commitment to continuous improvement, the application of state of art equipment and resources and ongoing training of their staff to meet today's challenges.
Total Care Logistics have an extensive network of agents and affiliates worldwide which enables them to provide a complete end to end supply chain package for International, Interstate and Local consignments.
Total Care Logistics are a one stop shop with an excellent customer service record.
VEROFIT started operating in the 1980s in Switzerland and developed its products together with the University of Zurich. Since then, many athletes have used their Isotonic and Regeneration products to achieve better results.
Among them include:
- Lichtenstein soccer national team
- Swiss handball national team
- Hungarian handball national team
- 5 soccer teams out of the Swiss national soccer league
- Athletes in very different sports, from cycling to rowing or beach volleyball
Verofit's aim now is to work together with all kinds of athletes and active persons in Australia to help them achieve a healthier life and better results in their activities.
The advantages of VEROFIT over other products on the market can be summarised as follows. VEROFIT Isotonic is one of the few products that specify their osmorality on the label and which also identify themselves on the label as an isotonic beverage.
- VEROFIT Isotonic is the only product on the market that contains 6 minerals that are lost through perspiration and 10 vitamins that facilitate the assimilation of carbohydrates
- VEROFIT Isotonic contains taurine and glutamine, amino acids that are not added to other isotonic drinks on the market, in order to promote a better recovery of energy stores and to enhance performance
- VEROFIT Regeneration is the only protein energy drink that contains an exact proportion of carbohydrates and proteins (3:1) to allow for rapid and complete muscular recovery
- VEROFIT Regeneration also contains 12 vitamins and 14 minerals and oligoelements that are not found in any other brand





